Data-Driven Personas for Survey Simulation: Insights into Simulation Alignment Across Data-Access Regimes
Dongryeol Lee, Weronika Łajewska, Leonardo Perelli, Saab Mansour
Abstract
However, many existing steering approaches rely on target-domain human data for fine-tuning or prompting that is costly to collect and raises privacy concerns. In this paper, we study demographic group-level survey simulation, where personas induced from heterogeneous, anonymized public behavioral data condition agents that simulate responses of individuals from specific demographic groups. We examine whether representative personas can be induced from diverse sources and analyze how the domain, scale, and granularity of the source data affect survey simulation alignment. We find that personas induced from out-of-domain sources rarely outperform simulations conditioned only on basic demographic information, largely due to population mismatch. However, when personas are accurately assigned to the target demographic groups, alignment improves substantially. Finally, personas induced from target-domain survey data generalize better as more survey question history becomes available, suggesting that richer behavioral evidence enables more stable persona trait inference that transfers to better unseen questions simulation alignment.